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We are excited to share with you the new city logo for Robinson. The new logo is a significant step forward for the City of Robinson as we work to build for the future and as we begin increasing our efforts in the Economic Development realm. The intent of a logo is to help with brand awareness/identity but there is a much larger key player in the branding of an organization and that is its purpose. It was made very clear through the nearly 100 survey responses received during the development of the logo that the Robinson brand should reflect the following:
• The color blue (96% of respondents)
• Innovative and a sense of being contemporary
Robinson's purpose, the driving force behind what makes Robinson a "rising star", even a "shooting star" is its community and friendly vibe. This is exactly what our brand identity will stand for behind that logo and that is exactly what we have stated to city staff. We hope you will join us in our efforts to make Robinson a place where people love to Connect. Grow. Live.
*The City seal will continue to serve as the official symbol when certifying official documents, records, and ordinances.